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Health System Priorities in 2026: What MedTech Sales Teams Need to Know

Health System Priorities in 2026: What MedTech Sales Teams Need to Know

by S2N Health | Mar 4, 2026 | Article

In 2025, Becker’s Hospital Review surveyed 61 senior strategy executives leading health systems with $1 billion+ in annual revenue. 97% of respondents cited investing in new tech-related capabilities as their top priority.  This survey indicates that top-level...
How Consultative Selling Drives Adoption in Complex MedTech Markets

How Consultative Selling Drives Adoption in Complex MedTech Markets

by S2N Health | Mar 2, 2026 | Article

MedTech commercialization is changing. As care delivery becomes more complex and buyers more sophisticated, traditional product-led selling is no longer enough. Today’s customers expect insight into patients, pathways, economics, and real-world adoption dynamics, not...
Rep Time Optimization: How to Use Facility & Physician Data to Align Territory Visits with Highest Return Accounts

Rep Time Optimization: How to Use Facility & Physician Data to Align Territory Visits with Highest Return Accounts

by S2N Health | Jan 13, 2026 | Article

Today’s MedTech sales reps exist in a pressure-packed commercial environment, facing an impossible equation: territories keep expanding, quotas keep rising, but the hours in a day stay exactly the same. The difference between hitting and missing quota often comes down...
Payer Targeting: A Smarter Way for MedTech Teams to Prioritize Accounts and Improve Adoption

Payer Targeting: A Smarter Way for MedTech Teams to Prioritize Accounts and Improve Adoption

by S2N Health | Dec 4, 2025 | Article

In today’s tightened commercial environment, MedTech sales teams can’t afford to waste cycles on accounts where reimbursement friction slows adoption. Coverage varies widely across hospitals, health systems, and ASCs—and even high-volume procedural sites can be...
The Future of EP: ASC Strategy, Pulsed Field Ablation Market Growth, and Smarter Market Segmentation

The Future of EP: ASC Strategy, Pulsed Field Ablation Market Growth, and Smarter Market Segmentation

by S2N Health | Dec 1, 2025 | Article

There is major market movement underway in the cardiac ablation space, with huge implications for MedTech. In late November, CMS released their CY 2026 OPPS/ASC Final Rule, which adds cardiac catheter ablation to the ASC Covered Procedures List, allowing Medicare to...
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